01 / 07The Throwable Peacock

DIGI KYDO — DIGITAL MARKETING, INDIA

India’s about to notice you.

Grab the bird. Throw it. That’s roughly how we do attention.

throw me

SELECTED WORK

Pegged up to dry.

Sweep across them. Drag the line. Flick one up.

Machine 03

The Attention Game

Flick the brand ball into the spotlight. The peacock poses with it — that’s eyeballs. The auto keeps trying to drag it away.

Eyeballs earned 0 ×3 spotlight

Drag the ball — then let go

Motion is reduced, so the game is paused as a tableau.

Attention is a game. We play it professionally.

M4 · KYDO OS

A desk you can actually use.

Everything we do, filed in a little computer. Open the windows. Drag them. Break nothing.

KYDO OS --:--:--

double-nothing. single click opens. drag the title bar.

Machine 05

The Scribble Pad

Half a brief is usually a doodle. Draw it here — we’ll read it.

Scribble something — anything.

M6 · THE RANK MACHINE

Type a name. Watch it climb.

This is the trick everyone asks about. Out there it takes months. In here it takes four seconds.

M7 · THE FAME MAKER

Now put that name outside.

Same name, two very different rooms: a hoarding on a busy afternoon, and a reel somebody's cousin keeps sending around.

Make India notice.

Search, social, film, media. One studio, one cast, and a plan you can read in a single sitting.

 

Tiger in sunglasses
the loud one
Peacock in sunglasses
the one you remember
Auto rickshaw
the fast one